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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you realize this?
Event Planning Service Marketing Strategy
What are the genuine ways you are going to draw on in order to market your Event Planning Service business to your present and potential customers. You can in addition add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a means to target Event Planning Service clients you might use long tail keyword search phrases preferably than short generic words. This should decrease your PPC costs as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Event Planning Service Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out concerning your services and products to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your advantage? Are you capable of keeping your costs lower than your rivals so that you are always the cheapest? Do you have a first-class location? Are you the original or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Event Planning Service business online.
Sales Strategy
How are you going to generate sales for your Event Planning Service business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to foster a bond with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Event Planning Service business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Event Planning Service Organizational Structure
What is the hierarchy of your company - who is in charge of every department inside your business?
Personnel Plan
This ought to be a roll of each person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Event Planning Service Financial Plan
Will you bring in all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Event Planning Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Event Planning Service Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Event Planning Service Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your crucial information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Event Planning Service Business?
Event Planning Service Business Plan Page 1 | Event Planning Service Business Plan Page 2
Useful Event Planning Service Resources
Event Planning Service Marketing Plan | Event Planning Service Equipment | Event Planning Service Online
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