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Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you realize this?
Events Organizer Marketing Strategy
What are the genuine methods you are going to draw on in order to market your Events Organizer business to your present and would-be customers. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For example if you are using PPC as a strategy to go for Events Organizer clients you may perhaps employ long tail keyword search phrases rather than succinct generic words. This ought to lessen your PPC overheads as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Events Organizer Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out as regards your services and products to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your gain? Are you capable of keeping your overheads lower than your competition so that you are continuously the cheapest? Do you have a superior location? Are you the original or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can go and see this website and get more information regarding putting your Events Organizer business online.
Sales Strategy
How are you going to pick up sales for your Events Organizer business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to develop a relationship with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Events Organizer business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Events Organizer Organizational Structure
What is the hierarchy of your company - who is in charge of each department in your company?
Personnel Plan
This ought to be a roll of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Events Organizer Financial Plan
Will you bring all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Events Organizer Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Events Organizer Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Events Organizer Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your crucial information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Events Organizer Business?
Events Organizer Business Plan Page 1 | Events Organizer Business Plan Page 2
Useful Events Organizer Resources
Events Organizer Marketing Plan | Events Organizer Equipment | Events Organizer Online
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