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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you accomplish this?
Exercise Equipment Store Marketing Strategy
What are the genuine methods you are going to exercise in order to promote your Exercise Equipment Store business to your existing and prospective customers. You can additionally add the expenditure involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your clients better. For instance if you are using PPC as a strategy to go for Exercise Equipment Store clients you might employ long tail keyword search phrases preferably than short generic words. This ought to condense your PPC overheads as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Exercise Equipment Store Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out about your products and services to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your gain? Are you able to keep your costs lower than your competitors so that you are constantly the cheapest? Do you have a premier position? Are you the original or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a visit to this website and get more information with reference to putting your Exercise Equipment Store business online.
Sales Strategy
How are you going to get sales for your Exercise Equipment Store business in the first place and how are you going to increase or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to construct a rapport with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Exercise Equipment Store business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your business?
Exercise Equipment Store Organizational Structure
What is the hierarchy of your company - who is in charge of every division inside your company?
Personnel Plan
This should be a register of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Exercise Equipment Store Financial Plan
Will you bring all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Exercise Equipment Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Exercise Equipment Store Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Exercise Equipment Store Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your essential information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Exercise Equipment Store Business?
Exercise Equipment Store Business Plan Page 1 | Exercise Equipment Store Business Plan Page 2
Useful Exercise Equipment Store Resources
Exercise Equipment Store Marketing Plan | Exercise Equipment Store Equipment | Exercise Equipment Store Online
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