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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you go about this?
Extreme Sports Equipment Retail and Hire Marketing Strategy
What are the concrete methods you are going to employ in order to promote your Extreme Sports Equipment Retail and Hire business to your present and potential customers. You can in addition add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a method to target Extreme Sports Equipment Retail and Hire patrons you could draw on long tail keyword search phrases rather than succinct generic words. This should diminish your Pay Per Click costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Extreme Sports Equipment Retail and Hire Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out about your services and products to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your gain? Are you able to keep your expenditure lower than your competition so that you are at all times the cheapest? Do you have a superior place? Are you the original or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info with reference to putting your Extreme Sports Equipment Retail and Hire business online.
Sales Strategy
How are you going to acquire sales for your Extreme Sports Equipment Retail and Hire business in the first place and how are you going to boost or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build a bond with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Extreme Sports Equipment Retail and Hire business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Extreme Sports Equipment Retail and Hire Organizational Structure
What is the hierarchy of your company - who is the manager of each division in your company?
Personnel Plan
This ought to be a listing of every person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Extreme Sports Equipment Retail and Hire Financial Plan
Will you deliver all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Extreme Sports Equipment Retail and Hire Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Extreme Sports Equipment Retail and Hire Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Extreme Sports Equipment Retail and Hire Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your important information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Extreme Sports Equipment Retail and Hire Business?
Extreme Sports Equipment Retail and Hire Business Plan Page 1 | Extreme Sports Equipment Retail and Hire Business Plan Page 2
Useful Extreme Sports Equipment Retail and Hire Resources
Extreme Sports Equipment Retail and Hire Marketing Plan | Extreme Sports Equipment Retail and Hire Equipment | Extreme Sports Equipment Retail and Hire Online
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