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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you realize this?
Eye Doctor Marketing Strategy
What are the genuine ways you are going to use in order to market your Eye Doctor business to your present and possible clients. You can also add the costs involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your customers better. For example if you are using PPC as a system to go for Eye Doctor patrons you may draw on long tail keyword search phrases considerably than succinct generic words. This should bring down your PPC outlay as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Eye Doctor Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out regarding your products and services to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your benefit? Are you capable of keeping your outlay lower than your competitors so that you are constantly the cheapest? Do you have a superlative location? Are you the originator or the only one to supply a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can visit this website and get more information regarding putting your Eye Doctor business online.
Sales Strategy
How are you going to get sales for your Eye Doctor business in the first place and how are you going to grow or preserve sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to foster a bond with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Eye Doctor business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Eye Doctor Organizational Structure
What is the structure of your business - who is the manager of every department within your business?
Personnel Plan
This ought to be a register of every person in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Eye Doctor Financial Plan
Will you deliver all your own funding or will it be a mixture of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Eye Doctor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Eye Doctor Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Eye Doctor Cash Flow
You ought to have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your critical information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Eye Doctor Business?
Eye Doctor Business Plan Page 1 | Eye Doctor Business Plan Page 2
Useful Eye Doctor Resources
Eye Doctor Marketing Plan | Eye Doctor Equipment | Eye Doctor Online
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