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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you accomplish this?
Fabrication Shop Marketing Strategy
What are the actual methods you are going to draw on in order to promote your Fabrication Shop business to your present and probable customers. You can moreover add the costs involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your clients better. For example if you are using PPC as a means to go for Fabrication Shop customers you might use long tail keyword search phrases rather than short generic words. This should bring down your Pay Per Click costs as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Fabrication Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out regarding your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivalry that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your competition so that you are continually the cheapest? Do you have a first-rate location? Are you the originator or the only one to provide a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can visit this website and get more info concerning putting your Fabrication Shop business online.
Sales Strategy
How are you going to get sales for your Fabrication Shop business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to make a bond with your patrons to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fabrication Shop business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your business?
Fabrication Shop Organizational Structure
What is the structure of your business - who is in charge of each division inside your business?
Personnel Plan
This should be a roll of everybody in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Fabrication Shop Financial Plan
Will you bring all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Fabrication Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fabrication Shop Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Fabrication Shop Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your critical info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Fabrication Shop Business?
Fabrication Shop Business Plan Page 1 | Fabrication Shop Business Plan Page 2
Useful Fabrication Shop Resources
Fabrication Shop Marketing Plan | Fabrication Shop Equipment | Fabrication Shop Online
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