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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you accomplish this?
Fancy Dress Store Marketing Strategy
What are the actual methods you are going to employ in order to promote your Fancy Dress Store business to your existing and potential clients. You can as well add the outlay involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your customers better. For example if you are using PPC as a structure to go for Fancy Dress Store patrons you might draw on long tail keyword search phrases rather than succinct generic words. This should decrease your Pay Per Click costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Fancy Dress Store Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out regarding your services and products to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your advantage? Are you capable of keeping your expenses lower than your rivals so that you are continually the cheapest? Do you have a superior position? Are you the first or the only one to supply a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can go and see this website and get more information about putting your Fancy Dress Store business online.
Sales Strategy
How are you going to get sales for your Fancy Dress Store business in the first place and how are you going to expand or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to foster a rapport with your customers to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fancy Dress Store business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Fancy Dress Store Organizational Structure
What is the structure of your company - who is in charge of every division within your business?
Personnel Plan
This ought to be a listing of every person in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Fancy Dress Store Financial Plan
Will you bring all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Fancy Dress Store Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fancy Dress Store Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Fancy Dress Store Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your fundamental information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Fancy Dress Store Business?
Fancy Dress Store Business Plan Page 1 | Fancy Dress Store Business Plan Page 2
Useful Fancy Dress Store Resources
Fancy Dress Store Marketing Plan | Fancy Dress Store Equipment | Fancy Dress Store Online
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