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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you go about this?
Farm Marketing Strategy
What are the concrete methods you are going to employ in order to market your Farm business to your present and impending customers. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For example if you are using PPC as a means to go for Farm patrons you possibly will draw on long tail keyword search phrases to a certain extent than short generic words. This ought to diminish your Pay Per Click expenditure as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Farm Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out regarding your services and products to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your advantage? Are you able to keep your outlay lower than your rivals so that you are constantly the cheapest? Do you have a first-rate locality? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more information concerning putting your Farm business online.
Sales Strategy
How are you going to acquire sales for your Farm business in the first place and how are you going to build up or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to foster an association with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Farm business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Farm Organizational Structure
What is the structure of your company - who is in charge of every division within your organization?
Personnel Plan
This should be a roll of everyone in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.
Farm Financial Plan
Will you provide all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Farm Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Farm Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Farm Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your essential information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Farm Business?
Farm Business Plan Page 1 | Farm Business Plan Page 2
Useful Farm Resources
Farm Marketing Plan | Farm Equipment | Farm Online
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