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Strategy and Implementation SummaryWhat is your common stratagem to make your business a success and how will you attain this? Farm Shop Marketing StrategyWhat are the genuine ways you are going to exercise in order to market your Farm Shop business to your present and potential clients. You can also add the overheads involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using PPC as a means to go for Farm Shop clients you may well draw on long tail keyword search phrases considerably than short generic words. This ought to reduce your Pay Per Click outlay as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy. Farm Shop Pricing StrategyHow have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to put into practice to get the sound out as regards your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some advantage above your competitors that you can exploit to your advantage? Are you capable of keeping your overheads lower than your competitors so that you are at all times the cheapest? Do you have a premier position? Are you the first or the only one to provide a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence? Web StrategyAre you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can visit this website and get more information with reference to putting your Farm Shop business online. Sales StrategyHow are you going to pick up sales for your Farm Shop business in the first place and how are you going to increase or preserve sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to create an affiliation with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Farm Shop business proposal to assist you. Management SummaryManagement TeamWho are the core protagonists in your business? Farm Shop Organizational StructureWhat is the hierarchy of your business - who is in charge of each department in your organization? Personnel PlanThis should be a list of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not. Farm Shop Financial PlanWill you bring in all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan? Farm Shop Break Even AnalysisHow long will it take to get your capital investment back through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Farm Shop Profit and LossYou can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you. Farm Shop Cash FlowYou should have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to embrace all your chief info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors. Exit StrategyHow exactly are you going to sell your Farm Shop Business?
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