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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you go about this?
Farm Tours Marketing Strategy
What are the real ways you are going to exercise in order to market your Farm Tours business to your existing and probable clients. You can also add the costs involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a system to target Farm Tours customers you may well use long tail keyword search phrases preferably than short generic words. This should lessen your Pay Per Click expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Farm Tours Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out about your products and services to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your gain? Are you able to keep your overheads lower than your opposition so that you are always the cheapest? Do you have a superior site? Are you the first or the only one to supply a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more information regarding putting your Farm Tours business online.
Sales Strategy
How are you going to pick up sales for your Farm Tours business in the first place and how are you going to expand or uphold sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to create a rapport with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Farm Tours business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your business?
Farm Tours Organizational Structure
What is the hierarchy of your company - who is in charge of every department in your business?
Personnel Plan
This ought to be a directory of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Farm Tours Financial Plan
Will you contribute all your own funding or will it be a mixture of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Farm Tours Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Farm Tours Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Farm Tours Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your fundamental info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Farm Tours Business?
Farm Tours Business Plan Page 1 | Farm Tours Business Plan Page 2
Useful Farm Tours Resources
Farm Tours Marketing Plan | Farm Tours Equipment | Farm Tours Online
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