 |
 |
|
|
 |
Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you achieve this?
Farmers Market Marketing Strategy
What are the actual ways you are going to employ in order to market your Farmers Market business to your present and probable customers. You can in addition add the costs involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For instance if you are using PPC as a strategy to target Farmers Market clients you could employ long tail keyword search phrases significantly than succinct generic words. This should lessen your Pay Per Click overheads as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Farmers Market Pricing Strategy
What policy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out concerning your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your advantage? Are you able to keep your expenditure lower than your competition so that you are constantly the cheapest? Do you have a superlative place? Are you the pioneer or the only one to supply a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can go and see this website and get more information with reference to putting your Farmers Market business online.
Sales Strategy
How are you going to get sales for your Farmers Market business in the first place and how are you going to increase or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to encourage an association with your customers to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Farmers Market business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Farmers Market Organizational Structure
What is the structure of your company - who is the manager of every department inside your business?
Personnel Plan
This ought to be a list of everybody in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Farmers Market Financial Plan
Will you bring all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Farmers Market Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Farmers Market Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Farmers Market Cash Flow
You should have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your fundamental information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Farmers Market Business?
Farmers Market Business Plan Page 1 | Farmers Market Business Plan Page 2
Useful Farmers Market Resources
Farmers Market Marketing Plan | Farmers Market Equipment | Farmers Market Online
Find a different business plan...