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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you accomplish this?
Fashion Boutique Marketing Strategy
What are the genuine methods you are going to use in order to promote your Fashion Boutique business to your existing and impending patrons. You can also add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your clients better. For example if you are using PPC as a structure to target Fashion Boutique patrons you may perhaps employ long tail keyword search phrases preferably than short generic words. This should condense your PPC costs as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Fashion Boutique Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out concerning your services and products to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your competitors so that you are at all times the cheapest? Do you have a prime place? Are you the first or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info with reference to putting your Fashion Boutique business online.
Sales Strategy
How are you going to get sales for your Fashion Boutique business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to encourage a connection with your patrons to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fashion Boutique business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Fashion Boutique Organizational Structure
What is the structure of your company - who is the manager of each department inside your organization?
Personnel Plan
This should be a listing of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Fashion Boutique Financial Plan
Will you bring all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Fashion Boutique Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fashion Boutique Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Fashion Boutique Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Fashion Boutique Business?
Fashion Boutique Business Plan Page 1 | Fashion Boutique Business Plan Page 2
Useful Fashion Boutique Resources
Fashion Boutique Marketing Plan | Fashion Boutique Equipment | Fashion Boutique Online
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