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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you attain this?
Fashion Design Marketing Strategy
What are the concrete ways you are going to draw on in order to market your Fashion Design business to your present and would-be customers. You can as well add the expenses involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a system to target Fashion Design customers you possibly will employ long tail keyword search phrases rather than succinct generic words. This should decrease your PPC outlay as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Fashion Design Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out concerning your services and products to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your advantage? Are you able to keep your expenditure lower than your opposition so that you are continually the cheapest? Do you have a first-rate place? Are you the original or the only one to provide a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can visit this website and get more information as regards putting your Fashion Design business online.
Sales Strategy
How are you going to get sales for your Fashion Design business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to construct a connection with your patrons to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fashion Design business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your business?
Fashion Design Organizational Structure
What is the structure of your company - who is in charge of each department in your organization?
Personnel Plan
This ought to be a listing of everyone in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Fashion Design Financial Plan
Will you bring in all your own funding or will it be a combination of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Fashion Design Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fashion Design Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Fashion Design Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your critical information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Fashion Design Business?
Fashion Design Business Plan Page 1 | Fashion Design Business Plan Page 2
Useful Fashion Design Resources
Fashion Design Marketing Plan | Fashion Design Equipment | Fashion Design Online
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