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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you attain this?
Fashion Retail Marketing Strategy
What are the concrete methods you are going to exercise in order to promote your Fashion Retail business to your existing and likely customers. You can moreover add the costs involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using PPC as a approach to go for Fashion Retail customers you may well use long tail keyword search phrases preferably than succinct generic words. This should shrink your PPC overheads as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Fashion Retail Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out about your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your gain? Are you capable of keeping your overheads lower than your competitors so that you are constantly the cheapest? Do you have a first-rate locality? Are you the pioneer or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can go and see this website and get more info with reference to putting your Fashion Retail business online.
Sales Strategy
How are you going to pick up sales for your Fashion Retail business in the first place and how are you going to intensify or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to put together a bond with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fashion Retail business proposal to assist you.
Management Summary
Management Team
Who are the core players in your company?
Fashion Retail Organizational Structure
What is the structure of your business - who is the manager of every department within your company?
Personnel Plan
This ought to be a roll of everybody in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.
Fashion Retail Financial Plan
Will you supply all your own funding or will it be a blend of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Fashion Retail Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fashion Retail Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Fashion Retail Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your critical info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Fashion Retail Business?
Fashion Retail Business Plan Page 1 | Fashion Retail Business Plan Page 2
Useful Fashion Retail Resources
Fashion Retail Marketing Plan | Fashion Retail Equipment | Fashion Retail Online
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