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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you complete this?
Fashion Shop Marketing Strategy
What are the genuine ways you are going to employ in order to promote your Fashion Shop business to your existing and possible customers. You can as well add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a means to target Fashion Shop patrons you might employ long tail keyword search phrases significantly than short generic words. This ought to condense your PPC costs as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Fashion Shop Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out concerning your services and products to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your gain? Are you able to keep your expenditure lower than your rivals so that you are constantly the cheapest? Do you have a premier site? Are you the pioneer or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info with reference to putting your Fashion Shop business online.
Sales Strategy
How are you going to get sales for your Fashion Shop business in the first place and how are you going to grow or maintain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to shape a connection with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fashion Shop business proposal to assist you.
Management Summary
Management Team
Who are the major players in your business?
Fashion Shop Organizational Structure
What is the hierarchy of your company - who is the manager of every division within your company?
Personnel Plan
This should be a register of each person in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Fashion Shop Financial Plan
Will you contribute all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Fashion Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fashion Shop Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Fashion Shop Cash Flow
You should have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your vital info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Fashion Shop Business?
Fashion Shop Business Plan Page 1 | Fashion Shop Business Plan Page 2
Useful Fashion Shop Resources
Fashion Shop Marketing Plan | Fashion Shop Equipment | Fashion Shop Online
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