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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you attain this?
Filling Station Marketing Strategy
What are the definite ways you are going to exercise in order to promote your Filling Station business to your present and impending clients. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a approach to target Filling Station clients you possibly will draw on long tail keyword search phrases significantly than short generic words. This should trim down your Pay Per Click expenses as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Filling Station Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out as regards your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your advantage? Are you capable of keeping your costs lower than your competition so that you are always the cheapest? Do you have a superior locality? Are you the first or the only one to supply a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can go and see this website and get more info about putting your Filling Station business online.
Sales Strategy
How are you going to pick up sales for your Filling Station business in the first place and how are you going to increase or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to encourage an affiliation with your customers to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Filling Station business proposal to assist you.
Management Summary
Management Team
Who are the core players in your company?
Filling Station Organizational Structure
What is the hierarchy of your business - who is the manager of every division in your business?
Personnel Plan
This ought to be a listing of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Filling Station Financial Plan
Will you bring all your own funding or will it be a blend of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Filling Station Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Filling Station Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Filling Station Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your critical information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Filling Station Business?
Filling Station Business Plan Page 1 | Filling Station Business Plan Page 2
Useful Filling Station Resources
Filling Station Marketing Plan | Filling Station Equipment | Filling Station Online
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