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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you complete this?
Film Marketing Strategy
What are the actual ways you are going to draw on in order to promote your Film business to your present and likely clients. You can also add the expenses involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a approach to target Film clients you may draw on long tail keyword search phrases rather than succinct generic words. This should drive down your PPC costs as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Film Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out about your services and products to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your gain? Are you able to keep your costs lower than your rivalry so that you are continually the cheapest? Do you have a superior site? Are you the first or the only one to supply a service or product? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can visit this website and get more info concerning putting your Film business online.
Sales Strategy
How are you going to generate sales for your Film business in the first place and how are you going to grow or maintain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to shape a relationship with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Film business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Film Organizational Structure
What is the hierarchy of your business - who is in charge of each department within your business?
Personnel Plan
This should be a list of each person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Film Financial Plan
Will you contribute all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Film Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Film Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Film Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your key information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Film Business?
Film Business Plan Page 1 | Film Business Plan Page 2
Useful Film Resources
Film Marketing Plan | Film Equipment | Film Online
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