 |
 |
|
|
 |
Strategy and Implementation Summary
What is your common approach to make your business a success and how will you achieve this?
Fireplace Retail Marketing Strategy
What are the concrete methods you are going to draw on in order to promote your Fireplace Retail business to your existing and potential customers. You can additionally add the outlay involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your customers better. For example if you are using PPC as a way to go for Fireplace Retail patrons you may well draw on long tail keyword search phrases rather than succinct generic words. This should reduce your Pay Per Click costs as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Fireplace Retail Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out about your products and services to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your gain? Are you capable of keeping your expenditure lower than your opposition so that you are at all times the cheapest? Do you have a prime site? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can pay a visit to this website and get more information in relation to putting your Fireplace Retail business online.
Sales Strategy
How are you going to get sales for your Fireplace Retail business in the first place and how are you going to expand or uphold sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to put together a connection with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fireplace Retail business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Fireplace Retail Organizational Structure
What is the hierarchy of your company - who is the manager of each department in your company?
Personnel Plan
This ought to be a list of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Fireplace Retail Financial Plan
Will you contribute all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Fireplace Retail Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fireplace Retail Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Fireplace Retail Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your important information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Fireplace Retail Business?
Fireplace Retail Business Plan Page 1 | Fireplace Retail Business Plan Page 2
Useful Fireplace Retail Resources
Fireplace Retail Marketing Plan | Fireplace Retail Equipment | Fireplace Retail Online
Find a different business plan...