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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you attain this?
Fireplace Retailer Marketing Strategy
What are the concrete methods you are going to employ in order to market your Fireplace Retailer business to your existing and likely patrons. You can furthermore add the costs involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your patrons better. For example if you are using PPC as a strategy to target Fireplace Retailer customers you could employ long tail keyword search phrases preferably than short generic words. This ought to trim down your PPC expenses as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Fireplace Retailer Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out about your services and products to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your gain? Are you able to keep your expenses lower than your rivalry so that you are continuously the cheapest? Do you have a first-rate location? Are you the pioneer or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a visit to this website and get more information regarding putting your Fireplace Retailer business online.
Sales Strategy
How are you going to acquire sales for your Fireplace Retailer business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to make a bond with your patrons to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fireplace Retailer business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Fireplace Retailer Organizational Structure
What is the hierarchy of your company - who is the manager of every department in your company?
Personnel Plan
This should be a roll of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Fireplace Retailer Financial Plan
Will you provide all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Fireplace Retailer Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fireplace Retailer Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Fireplace Retailer Cash Flow
You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your necessary info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Fireplace Retailer Business?
Fireplace Retailer Business Plan Page 1 | Fireplace Retailer Business Plan Page 2
Useful Fireplace Retailer Resources
Fireplace Retailer Marketing Plan | Fireplace Retailer Equipment | Fireplace Retailer Online
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