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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you realize this?
Fishmonger Marketing Strategy
What are the actual ways you are going to exercise in order to promote your Fishmonger business to your existing and prospective patrons. You can also add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a structure to target Fishmonger patrons you might draw on long tail keyword search phrases significantly than short generic words. This ought to bring down your Pay Per Click outlay as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Fishmonger Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out concerning your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your competition so that you are always the cheapest? Do you have a first-class locality? Are you the originator or the only one to provide a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can go and see this website and get more information about putting your Fishmonger business online.
Sales Strategy
How are you going to generate sales for your Fishmonger business in the first place and how are you going to increase or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to create an association with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fishmonger business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Fishmonger Organizational Structure
What is the structure of your business - who is in charge of every division within your organization?
Personnel Plan
This should be a listing of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Fishmonger Financial Plan
Will you deliver all your own funding or will it be an assortment of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Fishmonger Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fishmonger Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Fishmonger Cash Flow
You should have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your crucial information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Fishmonger Business?
Fishmonger Business Plan Page 1 | Fishmonger Business Plan Page 2
Useful Fishmonger Resources
Fishmonger Marketing Plan | Fishmonger Equipment | Fishmonger Online
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