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Strategy and Implementation Summary
What is your common strategy to make your business a winner and how will you realize this?
Fitness Center Marketing Strategy
What are the concrete ways you are going to exercise in order to market your Fitness Center business to your present and prospective clients. You can moreover add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your patrons better. For instance if you are using PPC as a method to target Fitness Center clients you may perhaps use long tail keyword search phrases to a certain extent than short generic words. This ought to cut down your PPC expenses as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Fitness Center Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out about your products and services to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your benefit? Are you capable of keeping your costs lower than your opposition so that you are continuously the cheapest? Do you have a premier site? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more info with reference to putting your Fitness Center business online.
Sales Strategy
How are you going to generate sales for your Fitness Center business in the first place and how are you going to build up or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to construct an association with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fitness Center business proposal to assist you.
Management Summary
Management Team
Who are the core players in your company?
Fitness Center Organizational Structure
What is the hierarchy of your business - who is the manager of each department within your business?
Personnel Plan
This should be a roll of everyone in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Fitness Center Financial Plan
Will you deliver all your own funding or will it be a mix of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Fitness Center Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fitness Center Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Fitness Center Cash Flow
You ought to have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Fitness Center Business?
Fitness Center Business Plan Page 1 | Fitness Center Business Plan Page 2
Useful Fitness Center Resources
Fitness Center Marketing Plan | Fitness Center Equipment | Fitness Center Online
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