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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you achieve this?
Fitness Centre Marketing Strategy
What are the tangible ways you are going to exercise in order to market your Fitness Centre business to your present and potential clients. You can furthermore add the expenses involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your customers better. For instance if you are using PPC as a approach to target Fitness Centre patrons you might draw on long tail keyword search phrases rather than succinct generic words. This should trim down your Pay Per Click expenses as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Fitness Centre Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out as regards your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your advantage? Are you capable of keeping your costs lower than your competitors so that you are continually the cheapest? Do you have a superlative locality? Are you the original or the only one to supply a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can go and see this website and get more info as regards putting your Fitness Centre business online.
Sales Strategy
How are you going to get sales for your Fitness Centre business in the first place and how are you going to increase or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to create an association with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fitness Centre business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Fitness Centre Organizational Structure
What is the structure of your company - who is in charge of each department within your company?
Personnel Plan
This should be a roll of everybody in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Fitness Centre Financial Plan
Will you deliver all your own funding or will it be a mixture of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Fitness Centre Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fitness Centre Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Fitness Centre Cash Flow
You ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your fundamental information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Fitness Centre Business?
Fitness Centre Business Plan Page 1 | Fitness Centre Business Plan Page 2
Useful Fitness Centre Resources
Fitness Centre Marketing Plan | Fitness Centre Equipment | Fitness Centre Online
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