 |
 |
|
|
 |
Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you complete this?
Fitness Club Marketing Strategy
What are the actual methods you are going to use in order to market your Fitness Club business to your existing and potential clients. You can moreover add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a procedure to target Fitness Club clients you may well use long tail keyword search phrases preferably than succinct generic words. This ought to lower your Pay Per Click overheads as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Fitness Club Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out concerning your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your advantage? Are you able to keep your overheads lower than your rivals so that you are constantly the cheapest? Do you have a first-rate locality? Are you the originator or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more information in relation to putting your Fitness Club business online.
Sales Strategy
How are you going to get sales for your Fitness Club business in the first place and how are you going to increase or uphold sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to foster a relationship with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fitness Club business proposal to assist you.
Management Summary
Management Team
Who are the central players in your business?
Fitness Club Organizational Structure
What is the structure of your company - who is in charge of every division within your company?
Personnel Plan
This ought to be a register of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Fitness Club Financial Plan
Will you provide all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Fitness Club Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fitness Club Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Fitness Club Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your chief information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Fitness Club Business?
Fitness Club Business Plan Page 1 | Fitness Club Business Plan Page 2
Useful Fitness Club Resources
Fitness Club Marketing Plan | Fitness Club Equipment | Fitness Club Online
Find a different business plan...