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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you accomplish this?
Fitness Equipment Marketing Strategy
What are the tangible ways you are going to use in order to promote your Fitness Equipment business to your present and likely customers. You can what's more add the overheads involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a procedure to target Fitness Equipment patrons you may well employ long tail keyword search phrases preferably than short generic words. This should drive down your PPC expenses as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Fitness Equipment Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out as regards your products and services to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your benefit? Are you capable of keeping your expenses lower than your rivals so that you are continuously the cheapest? Do you have a superlative locality? Are you the first or the only one to supply a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can go and see this website and get more information about putting your Fitness Equipment business online.
Sales Strategy
How are you going to acquire sales for your Fitness Equipment business in the first place and how are you going to build up or sustain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to construct a relationship with your customers to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fitness Equipment business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Fitness Equipment Organizational Structure
What is the hierarchy of your business - who is the manager of every division inside your organization?
Personnel Plan
This ought to be a record of everybody in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Fitness Equipment Financial Plan
Will you supply all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Fitness Equipment Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fitness Equipment Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Fitness Equipment Cash Flow
You ought to have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your essential information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Fitness Equipment Business?
Fitness Equipment Business Plan Page 1 | Fitness Equipment Business Plan Page 2
Useful Fitness Equipment Resources
Fitness Equipment Marketing Plan | Fitness Equipment Equipment | Fitness Equipment Online
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