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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you attain this?
Fitness Facility Marketing Strategy
What are the authentic ways you are going to draw on in order to market your Fitness Facility business to your present and potential patrons. You can what's more add the costs involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a system to go for Fitness Facility clients you might employ long tail keyword search phrases to a certain extent than short generic words. This ought to bring down your PPC overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Fitness Facility Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out concerning your products and services to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your advantage? Are you capable of keeping your overheads lower than your rivals so that you are continually the cheapest? Do you have a superior location? Are you the first or the only one to supply a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can visit this website and get more info as regards putting your Fitness Facility business online.
Sales Strategy
How are you going to acquire sales for your Fitness Facility business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to encourage a connection with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fitness Facility business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Fitness Facility Organizational Structure
What is the structure of your business - who is in charge of each department inside your organization?
Personnel Plan
This should be a listing of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Fitness Facility Financial Plan
Will you supply all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Fitness Facility Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fitness Facility Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Fitness Facility Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your necessary info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Fitness Facility Business?
Fitness Facility Business Plan Page 1 | Fitness Facility Business Plan Page 2
Useful Fitness Facility Resources
Fitness Facility Marketing Plan | Fitness Facility Equipment | Fitness Facility Online
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