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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you achieve this?
Fleet Marketing Strategy
What are the definite ways you are going to exercise in order to promote your Fleet business to your present and likely customers. You can furthermore add the expenses involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your customers better. For instance if you are using PPC as a method to go for Fleet clients you may well use long tail keyword search phrases to a certain extent than succinct generic words. This should lessen your PPC costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Fleet Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out regarding your products and services to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your gain? Are you able to keep your outlay lower than your rivals so that you are at all times the cheapest? Do you have a prime position? Are you the originator or the only one to supply a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can pay a visit to this website and get more information with reference to putting your Fleet business online.
Sales Strategy
How are you going to get sales for your Fleet business in the first place and how are you going to grow or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to build up a relationship with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fleet business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Fleet Organizational Structure
What is the structure of your company - who is in charge of every department within your organization?
Personnel Plan
This ought to be a record of each person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Fleet Financial Plan
Will you supply all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Fleet Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fleet Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Fleet Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your vital info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Fleet Business?
Fleet Business Plan Page 1 | Fleet Business Plan Page 2
Useful Fleet Resources
Fleet Marketing Plan | Fleet Equipment | Fleet Online
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