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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you realize this?
Flight Instruction School Marketing Strategy
What are the actual methods you are going to employ in order to promote your Flight Instruction School business to your existing and prospective clients. You can furthermore add the costs involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a way to go for Flight Instruction School customers you could draw on long tail keyword search phrases to a certain extent than short generic words. This should drive down your Pay Per Click expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Flight Instruction School Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out concerning your services and products to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your benefit? Are you capable of keeping your overheads lower than your competitors so that you are constantly the cheapest? Do you have a first-class position? Are you the original or the only one to supply a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information with reference to putting your Flight Instruction School business online.
Sales Strategy
How are you going to generate sales for your Flight Instruction School business in the first place and how are you going to boost or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to put together a connection with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Flight Instruction School business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your business?
Flight Instruction School Organizational Structure
What is the structure of your business - who is the manager of every division within your organization?
Personnel Plan
This ought to be a roll of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Flight Instruction School Financial Plan
Will you bring in all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Flight Instruction School Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Flight Instruction School Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Flight Instruction School Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your critical info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Flight Instruction School Business?
Flight Instruction School Business Plan Page 1 | Flight Instruction School Business Plan Page 2
Useful Flight Instruction School Resources
Flight Instruction School Marketing Plan | Flight Instruction School Equipment | Flight Instruction School Online
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