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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you go about this?
Flight School Marketing Strategy
What are the actual methods you are going to exercise in order to promote your Flight School business to your existing and potential clients. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a technique to go for Flight School patrons you might draw on long tail keyword search phrases to a certain extent than short generic words. This ought to decrease your PPC expenses as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Flight School Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out concerning your products and services to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your advantage? Are you able to keep your outlay lower than your rivalry so that you are at all times the cheapest? Do you have a superlative location? Are you the original or the only one to provide a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info about putting your Flight School business online.
Sales Strategy
How are you going to generate sales for your Flight School business in the first place and how are you going to boost or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to construct a rapport with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Flight School business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
Flight School Organizational Structure
What is the hierarchy of your business - who is the manager of each department in your business?
Personnel Plan
This should be a list of every person in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Flight School Financial Plan
Will you supply all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Flight School Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Flight School Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Flight School Cash Flow
You ought to have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your crucial information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Flight School Business?
Flight School Business Plan Page 1 | Flight School Business Plan Page 2
Useful Flight School Resources
Flight School Marketing Plan | Flight School Equipment | Flight School Online
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