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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you accomplish this?
Floral Shop Marketing Strategy
What are the concrete ways you are going to employ in order to market your Floral Shop business to your existing and potential patrons. You can also add the costs involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a strategy to target Floral Shop patrons you may perhaps use long tail keyword search phrases considerably than short generic words. This ought to diminish your PPC expenditure as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Floral Shop Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out about your products and services to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your advantage? Are you able to keep your outlay lower than your opposition so that you are continually the cheapest? Do you have a first-rate site? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information with reference to putting your Floral Shop business online.
Sales Strategy
How are you going to pick up sales for your Floral Shop business in the first place and how are you going to increase or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to make an affiliation with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Floral Shop business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Floral Shop Organizational Structure
What is the structure of your business - who is the manager of every division inside your business?
Personnel Plan
This should be a register of everybody in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.
Floral Shop Financial Plan
Will you deliver all your own funding or will it be a mixture of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Floral Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Floral Shop Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Floral Shop Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your key information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Floral Shop Business?
Floral Shop Business Plan Page 1 | Floral Shop Business Plan Page 2
Useful Floral Shop Resources
Floral Shop Marketing Plan | Floral Shop Equipment | Floral Shop Online
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