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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you accomplish this?
Florist Shop Marketing Strategy
What are the genuine ways you are going to draw on in order to market your Florist Shop business to your existing and potential clients. You can in addition add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a approach to target Florist Shop customers you could draw on long tail keyword search phrases rather than short generic words. This should lower your Pay Per Click overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Florist Shop Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out concerning your products and services to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your advantage? Are you able to keep your expenses lower than your rivalry so that you are constantly the cheapest? Do you have a first-rate location? Are you the originator or the only one to supply a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more info regarding putting your Florist Shop business online.
Sales Strategy
How are you going to acquire sales for your Florist Shop business in the first place and how are you going to grow or maintain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to foster a relationship with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Florist Shop business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Florist Shop Organizational Structure
What is the hierarchy of your company - who is in charge of every department in your business?
Personnel Plan
This should be a listing of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Florist Shop Financial Plan
Will you supply all your own funding or will it be a fusion of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Florist Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Florist Shop Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Florist Shop Cash Flow
You ought to have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your key info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Florist Shop Business?
Florist Shop Business Plan Page 1 | Florist Shop Business Plan Page 2
Useful Florist Shop Resources
Florist Shop Marketing Plan | Florist Shop Equipment | Florist Shop Online
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