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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you achieve this?
Flower Shop Marketing Strategy
What are the real ways you are going to exercise in order to market your Flower Shop business to your existing and would-be clients. You can furthermore add the costs involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your customers better. For instance if you are using PPC as a means to target Flower Shop patrons you may well draw on long tail keyword search phrases preferably than short generic words. This should cut down your PPC costs as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Flower Shop Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out concerning your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your gain? Are you able to keep your outlay lower than your competition so that you are constantly the cheapest? Do you have a first-rate locality? Are you the original or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info regarding putting your Flower Shop business online.
Sales Strategy
How are you going to get sales for your Flower Shop business in the first place and how are you going to increase or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to shape a relationship with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Flower Shop business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your business?
Flower Shop Organizational Structure
What is the hierarchy of your company - who is in charge of each division within your business?
Personnel Plan
This should be a register of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Flower Shop Financial Plan
Will you deliver all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Flower Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Flower Shop Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Flower Shop Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your central information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Flower Shop Business?
Flower Shop Business Plan Page 1 | Flower Shop Business Plan Page 2
Useful Flower Shop Resources
Flower Shop Marketing Plan | Flower Shop Equipment | Flower Shop Online
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