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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you complete this?
Flower Store Marketing Strategy
What are the actual ways you are going to employ in order to market your Flower Store business to your present and likely customers. You can what's more add the outlay involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a technique to go for Flower Store clients you possibly will draw on long tail keyword search phrases preferably than succinct generic words. This should lower your PPC expenditure as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Flower Store Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out about your products and services to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your gain? Are you capable of keeping your expenditure lower than your opposition so that you are continuously the cheapest? Do you have a premier position? Are you the originator or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can go and see this website and get more info regarding putting your Flower Store business online.
Sales Strategy
How are you going to pick up sales for your Flower Store business in the first place and how are you going to intensify or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to encourage a relationship with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Flower Store business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Flower Store Organizational Structure
What is the structure of your business - who is in charge of each department within your business?
Personnel Plan
This should be a record of everybody in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Flower Store Financial Plan
Will you provide all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Flower Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Flower Store Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Flower Store Cash Flow
You should have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your chief information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Flower Store Business?
Flower Store Business Plan Page 1 | Flower Store Business Plan Page 2
Useful Flower Store Resources
Flower Store Marketing Plan | Flower Store Equipment | Flower Store Online
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