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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you attain this?
Food and Drink Retail Marketing Strategy
What are the definite methods you are going to exercise in order to promote your Food and Drink Retail business to your existing and likely clients. You can furthermore add the expenses involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a system to go for Food and Drink Retail patrons you could draw on long tail keyword search phrases to a certain extent than succinct generic words. This should condense your Pay Per Click costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Food and Drink Retail Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out as regards your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your gain? Are you capable of keeping your expenses lower than your rivalry so that you are constantly the cheapest? Do you have a prime position? Are you the originator or the only one to provide a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can visit this website and get more information concerning putting your Food and Drink Retail business online.
Sales Strategy
How are you going to pick up sales for your Food and Drink Retail business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to put together a rapport with your patrons to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Food and Drink Retail business proposal to assist you.
Management Summary
Management Team
Who are the central players in your business?
Food and Drink Retail Organizational Structure
What is the hierarchy of your business - who is in charge of each department in your organization?
Personnel Plan
This should be a directory of every person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Food and Drink Retail Financial Plan
Will you deliver all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Food and Drink Retail Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Food and Drink Retail Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Food and Drink Retail Cash Flow
You ought to have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your critical information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Food and Drink Retail Business?
Food and Drink Retail Business Plan Page 1 | Food and Drink Retail Business Plan Page 2
Useful Food and Drink Retail Resources
Food and Drink Retail Marketing Plan | Food and Drink Retail Equipment | Food and Drink Retail Online
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