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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you realize this?
Food and Drink Shop Marketing Strategy
What are the actual ways you are going to use in order to promote your Food and Drink Shop business to your existing and prospective customers. You can as well add the costs involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your customers better. For instance if you are using PPC as a technique to target Food and Drink Shop patrons you might use long tail keyword search phrases considerably than succinct generic words. This should condense your Pay Per Click costs as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Food and Drink Shop Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out as regards your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your gain? Are you capable of keeping your costs lower than your competitors so that you are constantly the cheapest? Do you have a prime location? Are you the first or the only one to supply a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more info concerning putting your Food and Drink Shop business online.
Sales Strategy
How are you going to generate sales for your Food and Drink Shop business in the first place and how are you going to increase or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to build up a bond with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Food and Drink Shop business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your business?
Food and Drink Shop Organizational Structure
What is the structure of your business - who is in charge of each department within your company?
Personnel Plan
This should be a roll of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Food and Drink Shop Financial Plan
Will you supply all your own funding or will it be a fusion of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Food and Drink Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Food and Drink Shop Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Food and Drink Shop Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your vital info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Food and Drink Shop Business?
Food and Drink Shop Business Plan Page 1 | Food and Drink Shop Business Plan Page 2
Useful Food and Drink Shop Resources
Food and Drink Shop Marketing Plan | Food and Drink Shop Equipment | Food and Drink Shop Online
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