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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you attain this?
Football Club Marketing Strategy
What are the authentic methods you are going to employ in order to promote your Football Club business to your existing and prospective patrons. You can also add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your patrons better. For instance if you are using PPC as a method to go for Football Club clients you might employ long tail keyword search phrases to a certain extent than succinct generic words. This ought to cut down your PPC expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Football Club Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out concerning your services and products to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your advantage? Are you capable of keeping your expenses lower than your competition so that you are always the cheapest? Do you have a prime place? Are you the first or the only one to provide a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can visit this website and get more information with reference to putting your Football Club business online.
Sales Strategy
How are you going to get sales for your Football Club business in the first place and how are you going to intensify or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to encourage a connection with your patrons to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Football Club business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Football Club Organizational Structure
What is the hierarchy of your company - who is the manager of each division in your business?
Personnel Plan
This ought to be a roll of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Football Club Financial Plan
Will you bring all your own funding or will it be a mixture of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Football Club Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Football Club Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Football Club Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your vital information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Football Club Business?
Football Club Business Plan Page 1 | Football Club Business Plan Page 2
Useful Football Club Resources
Football Club Marketing Plan | Football Club Equipment | Football Club Online
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