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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you attain this?
Football Equipment Shop Marketing Strategy
What are the tangible ways you are going to exercise in order to market your Football Equipment Shop business to your present and likely clients. You can also add the expenditure involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a strategy to go for Football Equipment Shop patrons you may well use long tail keyword search phrases considerably than succinct generic words. This should slash your Pay Per Click overheads as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Football Equipment Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out concerning your products and services to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your advantage? Are you capable of keeping your costs lower than your rivalry so that you are continuously the cheapest? Do you have a premier site? Are you the pioneer or the only one to provide a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can go and see this website and get more info as regards putting your Football Equipment Shop business online.
Sales Strategy
How are you going to get sales for your Football Equipment Shop business in the first place and how are you going to intensify or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to shape a rapport with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Football Equipment Shop business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Football Equipment Shop Organizational Structure
What is the hierarchy of your business - who is the manager of every department inside your company?
Personnel Plan
This should be a directory of each person in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Football Equipment Shop Financial Plan
Will you contribute all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Football Equipment Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Football Equipment Shop Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Football Equipment Shop Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your crucial information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Football Equipment Shop Business?
Football Equipment Shop Business Plan Page 1 | Football Equipment Shop Business Plan Page 2
Useful Football Equipment Shop Resources
Football Equipment Shop Marketing Plan | Football Equipment Shop Equipment | Football Equipment Shop Online
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