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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you achieve this?
Forklift Repair Service Marketing Strategy
What are the definite methods you are going to employ in order to market your Forklift Repair Service business to your present and would-be customers. You can additionally add the expenditure involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a strategy to target Forklift Repair Service patrons you possibly will draw on long tail keyword search phrases significantly than short generic words. This should condense your PPC costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Forklift Repair Service Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out as regards your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your rivalry so that you are always the cheapest? Do you have a first-rate locality? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can go and see this website and get more info concerning putting your Forklift Repair Service business online.
Sales Strategy
How are you going to generate sales for your Forklift Repair Service business in the first place and how are you going to boost or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to put together a bond with your patrons to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Forklift Repair Service business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Forklift Repair Service Organizational Structure
What is the hierarchy of your business - who is the manager of each division inside your company?
Personnel Plan
This ought to be a record of everyone in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Forklift Repair Service Financial Plan
Will you provide all your own funding or will it be an assortment of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Forklift Repair Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Forklift Repair Service Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Forklift Repair Service Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your key info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Forklift Repair Service Business?
Forklift Repair Service Business Plan Page 1 | Forklift Repair Service Business Plan Page 2
Useful Forklift Repair Service Resources
Forklift Repair Service Marketing Plan | Forklift Repair Service Equipment | Forklift Repair Service Online
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