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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you attain this?
Freight Carrier Marketing Strategy
What are the tangible methods you are going to use in order to promote your Freight Carrier business to your present and would-be clients. You can additionally add the expenses involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a way to go for Freight Carrier customers you could use long tail keyword search phrases significantly than short generic words. This ought to condense your PPC expenses as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Freight Carrier Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out regarding your services and products to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your benefit? Are you capable of keeping your costs lower than your opposition so that you are continuously the cheapest? Do you have a superior locality? Are you the original or the only one to supply a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info about putting your Freight Carrier business online.
Sales Strategy
How are you going to pick up sales for your Freight Carrier business in the first place and how are you going to grow or sustain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to build an association with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Freight Carrier business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Freight Carrier Organizational Structure
What is the structure of your business - who is the manager of every department in your business?
Personnel Plan
This should be a listing of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Freight Carrier Financial Plan
Will you provide all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Freight Carrier Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Freight Carrier Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Freight Carrier Cash Flow
You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your essential information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Freight Carrier Business?
Freight Carrier Business Plan Page 1 | Freight Carrier Business Plan Page 2
Useful Freight Carrier Resources
Freight Carrier Marketing Plan | Freight Carrier Equipment | Freight Carrier Online
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