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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you complete this?
Freight Company Marketing Strategy
What are the actual ways you are going to draw on in order to promote your Freight Company business to your existing and impending patrons. You can additionally add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For instance if you are using PPC as a system to target Freight Company customers you may perhaps draw on long tail keyword search phrases significantly than short generic words. This ought to drive down your Pay Per Click overheads as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Freight Company Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out about your products and services to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your benefit? Are you capable of keeping your costs lower than your rivalry so that you are at all times the cheapest? Do you have a first-rate location? Are you the pioneer or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can go and see this website and get more information about putting your Freight Company business online.
Sales Strategy
How are you going to acquire sales for your Freight Company business in the first place and how are you going to boost or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to construct a rapport with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Freight Company business proposal to assist you.
Management Summary
Management Team
Who are the core players in your company?
Freight Company Organizational Structure
What is the structure of your business - who is in charge of every division inside your organization?
Personnel Plan
This should be a listing of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Freight Company Financial Plan
Will you bring in all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Freight Company Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Freight Company Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Freight Company Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your fundamental information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Freight Company Business?
Freight Company Business Plan Page 1 | Freight Company Business Plan Page 2
Useful Freight Company Resources
Freight Company Marketing Plan | Freight Company Equipment | Freight Company Online
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