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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you accomplish this?
Fruit Farm Marketing Strategy
What are the authentic methods you are going to use in order to promote your Fruit Farm business to your present and potential customers. You can furthermore add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your customers better. For instance if you are using PPC as a means to target Fruit Farm customers you may well draw on long tail keyword search phrases significantly than succinct generic words. This should reduce your PPC expenditure as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Fruit Farm Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out about your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your gain? Are you able to keep your costs lower than your competitors so that you are continually the cheapest? Do you have a premier position? Are you the originator or the only one to provide a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can visit this website and get more info concerning putting your Fruit Farm business online.
Sales Strategy
How are you going to pick up sales for your Fruit Farm business in the first place and how are you going to grow or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to construct a relationship with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fruit Farm business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your company?
Fruit Farm Organizational Structure
What is the hierarchy of your company - who is the manager of each department inside your organization?
Personnel Plan
This should be a roll of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Fruit Farm Financial Plan
Will you contribute all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Fruit Farm Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fruit Farm Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Fruit Farm Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your vital information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Fruit Farm Business?
Fruit Farm Business Plan Page 1 | Fruit Farm Business Plan Page 2
Useful Fruit Farm Resources
Fruit Farm Marketing Plan | Fruit Farm Equipment | Fruit Farm Online
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