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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you achieve this?
Funeral Escort Service Marketing Strategy
What are the real methods you are going to draw on in order to promote your Funeral Escort Service business to your existing and likely patrons. You can in addition add the costs involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a means to go for Funeral Escort Service customers you may draw on long tail keyword search phrases rather than succinct generic words. This should drive down your Pay Per Click costs as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Funeral Escort Service Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out about your products and services to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your gain? Are you capable of keeping your outlay lower than your opposition so that you are constantly the cheapest? Do you have a prime location? Are you the originator or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a visit to this website and get more info on the subject of putting your Funeral Escort Service business online.
Sales Strategy
How are you going to acquire sales for your Funeral Escort Service business in the first place and how are you going to build up or preserve sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to develop an association with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Funeral Escort Service business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Funeral Escort Service Organizational Structure
What is the hierarchy of your business - who is in charge of every division in your business?
Personnel Plan
This should be a record of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Funeral Escort Service Financial Plan
Will you bring all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Funeral Escort Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Funeral Escort Service Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Funeral Escort Service Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your critical info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Funeral Escort Service Business?
Funeral Escort Service Business Plan Page 1 | Funeral Escort Service Business Plan Page 2
Useful Funeral Escort Service Resources
Funeral Escort Service Marketing Plan | Funeral Escort Service Equipment | Funeral Escort Service Online
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