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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you achieve this?
Fur Store Marketing Strategy
What are the genuine ways you are going to employ in order to promote your Fur Store business to your existing and likely clients. You can as well add the costs involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your customers better. For example if you are using PPC as a technique to target Fur Store customers you could employ long tail keyword search phrases rather than succinct generic words. This ought to shrink your PPC expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Fur Store Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out concerning your products and services to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your benefit? Are you able to keep your costs lower than your competition so that you are constantly the cheapest? Do you have a superior site? Are you the originator or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can visit this website and get more info on the subject of putting your Fur Store business online.
Sales Strategy
How are you going to generate sales for your Fur Store business in the first place and how are you going to increase or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to build up a rapport with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Fur Store business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Fur Store Organizational Structure
What is the structure of your company - who is in charge of every division within your business?
Personnel Plan
This should be a record of everyone in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Fur Store Financial Plan
Will you supply all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Fur Store Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Fur Store Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Fur Store Cash Flow
You ought to have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your crucial information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Fur Store Business?
Fur Store Business Plan Page 1 | Fur Store Business Plan Page 2
Useful Fur Store Resources
Fur Store Marketing Plan | Fur Store Equipment | Fur Store Online
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