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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you realize this?
Futon Shop Marketing Strategy
What are the tangible ways you are going to draw on in order to market your Futon Shop business to your existing and prospective clients. You can furthermore add the outlay involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your clients better. For instance if you are using PPC as a method to target Futon Shop customers you may well employ long tail keyword search phrases preferably than short generic words. This should trim down your Pay Per Click outlay as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Futon Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the word out as regards your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your benefit? Are you able to keep your overheads lower than your competitors so that you are at all times the cheapest? Do you have a superior location? Are you the originator or the only one to supply a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info in relation to putting your Futon Shop business online.
Sales Strategy
How are you going to get sales for your Futon Shop business in the first place and how are you going to intensify or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to construct an affiliation with your clients to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Futon Shop business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Futon Shop Organizational Structure
What is the hierarchy of your company - who is in charge of each division within your business?
Personnel Plan
This should be a list of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Futon Shop Financial Plan
Will you contribute all your own funding or will it be an assortment of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Futon Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Futon Shop Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Futon Shop Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your essential info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Futon Shop Business?
Futon Shop Business Plan Page 1 | Futon Shop Business Plan Page 2
Useful Futon Shop Resources
Futon Shop Marketing Plan | Futon Shop Equipment | Futon Shop Online
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