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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you achieve this?
Garden Design Marketing Strategy
What are the definite methods you are going to exercise in order to market your Garden Design business to your existing and would-be customers. You can additionally add the costs involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a means to go for Garden Design customers you may perhaps draw on long tail keyword search phrases significantly than succinct generic words. This should lessen your Pay Per Click outlay as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Garden Design Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out as regards your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your advantage? Are you able to keep your outlay lower than your competitors so that you are continuously the cheapest? Do you have a superlative place? Are you the first or the only one to supply a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can go and see this website and get more information with reference to putting your Garden Design business online.
Sales Strategy
How are you going to get sales for your Garden Design business in the first place and how are you going to expand or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to build a relationship with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Garden Design business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your company?
Garden Design Organizational Structure
What is the hierarchy of your business - who is the manager of every department within your business?
Personnel Plan
This ought to be a list of everybody in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Garden Design Financial Plan
Will you supply all your own funding or will it be a mixture of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Garden Design Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Garden Design Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Garden Design Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your essential info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Garden Design Business?
Garden Design Business Plan Page 1 | Garden Design Business Plan Page 2
Useful Garden Design Resources
Garden Design Marketing Plan | Garden Design Equipment | Garden Design Online
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