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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you realize this?
Garden Furniture Marketing Strategy
What are the authentic ways you are going to draw on in order to promote your Garden Furniture business to your present and prospective customers. You can furthermore add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a way to target Garden Furniture customers you possibly will draw on long tail keyword search phrases significantly than succinct generic words. This ought to drive down your Pay Per Click expenditure as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Garden Furniture Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out regarding your services and products to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your gain? Are you capable of keeping your expenses lower than your rivals so that you are constantly the cheapest? Do you have a first-rate site? Are you the pioneer or the only one to supply a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can go and see this website and get more info regarding putting your Garden Furniture business online.
Sales Strategy
How are you going to generate sales for your Garden Furniture business in the first place and how are you going to increase or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build up a connection with your clients to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Garden Furniture business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Garden Furniture Organizational Structure
What is the structure of your company - who is the manager of each division within your company?
Personnel Plan
This should be a directory of everyone in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Garden Furniture Financial Plan
Will you provide all your own funding or will it be a mixture of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Garden Furniture Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Garden Furniture Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Garden Furniture Cash Flow
You should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your key information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Garden Furniture Business?
Garden Furniture Business Plan Page 1 | Garden Furniture Business Plan Page 2
Useful Garden Furniture Resources
Garden Furniture Marketing Plan | Garden Furniture Equipment | Garden Furniture Online
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