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Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you achieve this?
Gas Detector and Alarm Store Marketing Strategy
What are the definite ways you are going to employ in order to promote your Gas Detector and Alarm Store business to your existing and possible customers. You can furthermore add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For example if you are using PPC as a technique to go for Gas Detector and Alarm Store customers you may well draw on long tail keyword search phrases preferably than short generic words. This ought to condense your PPC expenses as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Gas Detector and Alarm Store Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out as regards your services and products to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your gain? Are you able to keep your overheads lower than your competitors so that you are continuously the cheapest? Do you have a first-class place? Are you the first or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can go and see this website and get more info regarding putting your Gas Detector and Alarm Store business online.
Sales Strategy
How are you going to acquire sales for your Gas Detector and Alarm Store business in the first place and how are you going to grow or sustain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to build up a connection with your customers to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Gas Detector and Alarm Store business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your business?
Gas Detector and Alarm Store Organizational Structure
What is the structure of your business - who is in charge of every division within your business?
Personnel Plan
This should be a listing of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Gas Detector and Alarm Store Financial Plan
Will you provide all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Gas Detector and Alarm Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Gas Detector and Alarm Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Gas Detector and Alarm Store Cash Flow
You ought to have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your important info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Gas Detector and Alarm Store Business?
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