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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you attain this?
Gas Fitter and Central Heating Engineer Marketing Strategy
What are the definite methods you are going to exercise in order to promote your Gas Fitter and Central Heating Engineer business to your present and would-be patrons. You can additionally add the expenses involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a strategy to target Gas Fitter and Central Heating Engineer patrons you could draw on long tail keyword search phrases preferably than succinct generic words. This ought to bring down your Pay Per Click expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Gas Fitter and Central Heating Engineer Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out regarding your services and products to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your rivalry so that you are continuously the cheapest? Do you have a premier location? Are you the originator or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more information with reference to putting your Gas Fitter and Central Heating Engineer business online.
Sales Strategy
How are you going to get sales for your Gas Fitter and Central Heating Engineer business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to encourage a bond with your customers to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Gas Fitter and Central Heating Engineer business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your company?
Gas Fitter and Central Heating Engineer Organizational Structure
What is the structure of your company - who is in charge of each department inside your business?
Personnel Plan
This ought to be a register of everybody in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Gas Fitter and Central Heating Engineer Financial Plan
Will you provide all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Gas Fitter and Central Heating Engineer Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Gas Fitter and Central Heating Engineer Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Gas Fitter and Central Heating Engineer Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your vital information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Gas Fitter and Central Heating Engineer Business?
Gas Fitter and Central Heating Engineer Business Plan Page 1 | Gas Fitter and Central Heating Engineer Business Plan Page 2
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