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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you attain this?
Gas Station Marketing Strategy
What are the genuine methods you are going to draw on in order to promote your Gas Station business to your present and potential patrons. You can as well add the expenditure involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a system to target Gas Station patrons you may well use long tail keyword search phrases preferably than short generic words. This ought to bring down your Pay Per Click costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Gas Station Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out regarding your products and services to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your gain? Are you capable of keeping your expenses lower than your competitors so that you are constantly the cheapest? Do you have a premier site? Are you the originator or the only one to supply a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can go and see this website and get more information about putting your Gas Station business online.
Sales Strategy
How are you going to pick up sales for your Gas Station business in the first place and how are you going to expand or maintain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to put together a rapport with your customers to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Gas Station business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Gas Station Organizational Structure
What is the structure of your business - who is in charge of every division inside your company?
Personnel Plan
This ought to be a record of each person in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Gas Station Financial Plan
Will you bring in all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Gas Station Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Gas Station Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Gas Station Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your crucial information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Gas Station Business?
Gas Station Business Plan Page 1 | Gas Station Business Plan Page 2
Useful Gas Station Resources
Gas Station Marketing Plan | Gas Station Equipment | Gas Station Online
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