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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you realize this?
General Contractor Marketing Strategy
What are the genuine ways you are going to draw on in order to promote your General Contractor business to your existing and prospective customers. You can what's more add the expenditure involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your clients better. For instance if you are using PPC as a means to go for General Contractor customers you may draw on long tail keyword search phrases significantly than succinct generic words. This should slash your Pay Per Click expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
General Contractor Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out as regards your products and services to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your benefit? Are you able to keep your outlay lower than your competition so that you are always the cheapest? Do you have a premier locality? Are you the pioneer or the only one to provide a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can go and see this website and get more information in relation to putting your General Contractor business online.
Sales Strategy
How are you going to get sales for your General Contractor business in the first place and how are you going to intensify or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to encourage an association with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample General Contractor business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
General Contractor Organizational Structure
What is the hierarchy of your business - who is in charge of each department in your organization?
Personnel Plan
This should be a register of each person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
General Contractor Financial Plan
Will you contribute all your own funding or will it be a blend of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
General Contractor Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
General Contractor Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
General Contractor Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your vital info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your General Contractor Business?
General Contractor Business Plan Page 1 | General Contractor Business Plan Page 2
Useful General Contractor Resources
General Contractor Marketing Plan | General Contractor Equipment | General Contractor Online
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