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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you attain this?
Generator Company Marketing Strategy
What are the concrete ways you are going to employ in order to promote your Generator Company business to your existing and would-be clients. You can moreover add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using PPC as a approach to go for Generator Company clients you might use long tail keyword search phrases considerably than succinct generic words. This ought to slash your Pay Per Click costs as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Generator Company Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out regarding your services and products to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your benefit? Are you capable of keeping your expenses lower than your competition so that you are always the cheapest? Do you have a premier position? Are you the first or the only one to supply a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can go and see this website and get more information in relation to putting your Generator Company business online.
Sales Strategy
How are you going to pick up sales for your Generator Company business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to make a rapport with your patrons to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Generator Company business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your company?
Generator Company Organizational Structure
What is the structure of your business - who is in charge of every department within your business?
Personnel Plan
This ought to be a listing of each person in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Generator Company Financial Plan
Will you supply all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Generator Company Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Generator Company Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Generator Company Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your key info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Generator Company Business?
Generator Company Business Plan Page 1 | Generator Company Business Plan Page 2
Useful Generator Company Resources
Generator Company Marketing Plan | Generator Company Equipment | Generator Company Online
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